Backjoy Orthotics: Start-Up Success With SAP Business ByDesign

In the cozy, mile-high city of Boulder, Colorado, you'll stumble across a small, yet rapidly growing start-up business, that is focused on reducing people's backpain in a comfortable, affordable way.  They're called Backjoy, and they are taking the world by fire with their back-pain relieving orthotic device that you simply place on your chair while sitting.  

When they first started, they were running Quickbooks, but knew from Day 1, that they would need a full ERP system that would scale with them as they grew.  And, because they wanted to devote all of their attention to making the product the best that they could, they wanted that ERP system to run on the cloud.  Narrowing down the ERP field to Netsuite and SAP Business ByDesign, they selected SAP Business ByDesign because of its fully-integrated manufacturing, CRM, EDI, and financials capabilities, as well as it's ability to easily scale with them.

"SAP Business ByDesign appears to much more scalable," said Tre Vertuca, VP of Operations & IT at Backjoy.  "It has a lot of functionality that we didn't feel Netsuite had, from manufacturing & planning, and the ability to build out global companies and global distribution points.  Having run Netsuite in the past, and having grown out of Netsuite in the past, I didn't want to pick a product that I would grow out of. [And] SAP Business ByDesign appeared to be the better choice."

To hear the full story, visit the client success story. To learn more, visit the SAP Business ByDesign solution page..