The Evolution of SAP GROW: What It Is, What Changed, and What It Means for Midsize Businesses

If you’ve heard terms like GROW with SAP, SAP GROW, and now SAP GROW Fast, you’re not alone.

Many midsize and fast-growing companies are asking the same questions:

• Is SAP GROW a product or a program?
• Did GROW with SAP go away?
• What is GROW Fast, and how does it reduce risk?
• What does this mean for adopting SAP Cloud ERP today?

This guide explains the evolution of SAP GROW and what it means for organizations evaluating SAP Cloud ERP as their ERP foundation. 

Why SAP Created the SAP GROW Brand

For years, SAP was often seen as an ERP platform built mainly for global enterprises.

But midsize manufacturers, distributors, and growth-focused companies need something different:

• Enterprise-grade capabilities
• Faster time to value
• Predictable cost and scope
• A platform they won’t outgrow

SAP created SAP GROW to shift that perception and make SAP’s value unmistakable for the midmarket.

SAP GROW is designed to help midsize companies start with cloud ERP today and expand into the full SAP Business Suite over time.

Phase 1: GROW with SAP (March 2023)

In March 2023, SAP launched GROW with SAP as a clear entry point for midsize organizations adopting SAP Cloud ERP.

What GROW with SAP Delivered

• SAP Cloud ERP (S/4HANA Cloud Public Edition) as the ERP core

• Preconfigured best practices

• Accelerated onboarding services

• A midmarket-focused adoption journey

Why It Mattered

GROW with SAP helped change the market conversation: SAP was no longer only for the Fortune 2000; it became a real option for growing companies that needed modern cloud ERP without massive complexity.

Phase 2: SAP Business Suite (February 2025)

In early 2025, SAP introduced the SAP Business Suite, unifying applications, data, and AI into one integrated portfolio.

What Changed

• SAP positioned its ecosystem as one cohesive suite
• GROW with SAP transitioned from an “offering” into more of a journey
• Messaging became broader across all segments

The Challenge for Midsize Businesses

For many midsize companies, the clarity of GROW became less distinct. Buyers began asking:

• Where do midsize organizations fit?
• Is GROW still relevant?
• What is the simplest way to start?

 Phase 3: SAP GROW (January 2026) 

To reestablish focus and clarity in the midmarket, SAP launched SAP GROW in January 2026.

What SAP GROW Is (and Is Not)

SAP GROW is:

• A dedicated midmarket brand identity
• A marketing handle for SAP Business Suite in the Corporate segment
• A narrative built for growth-focused companies

SAP GROW is not:

• A standalone product or SKU

SAP’s goal is simple: help midsize companies feel seen, supported, and confident, starting with SAP Cloud ERP.

The SAP GROW Value Proposition

SAP describes SAP GROW with one powerful idea:

Enterprise power without enterprise pain.

That means midsize businesses can:

• Launch cloud ERP in weeks
• Start with Finance, Supply Chain, or HR
• Use AI and industry best practices from day one
• Scale across the SAP Business Suite without rebuilding later

Phase 4: SAP GROW Fast - Turning Strategy Into Execution

SAP didn’t stop at messaging. Growing companies also need speed and predictability.

That’s why SAP introduced SAP GROW Fast.

What Is SAP GROW Fast?

SAP GROW Fast is a rapid-deployment approach built around a Minimum Viable Scope (MVS) for SAP Cloud ERP.

It is designed to help midsize companies:

• Go live in weeks, not months
• Reduce implementation risk
• Avoid open-ended ERP projects
• Start with fixed-scope, transparent pricing
  
  
  

How SAP GROW Fast Works

SAP GROW Fast includes:

• Predefined ERP scope based on SAP best practices
• Partner-led delivery by SAP-certified experts
• Templates, automation, and proven methodology
• A scalable foundation that expands over time

It’s the fastest, lowest-risk way for midsize organizations to launch SAP Cloud ERP.

 How SAP GROW, GROW with SAP, and GROW Fast Fit Together 

Here’s the simplest way to understand the evolution:

• GROW with SAP (2023): The original midmarket cloud ERP adoption journey
• SAP GROW (2026): The brand identity for midsize companies adopting SAP Business Suite
• SAP GROW Fast: The rapid implementation model built around Minimum Viable Scope

Together, they create a clear path:

Start fast. Go live predictably. Scale without limits.

What This Means for Growing Manufacturers and Distributors

If you are evaluating SAP Cloud ERP, SAP GROW makes one thing clear: You don’t need a massive ERP rollout to get started.

With SAP GROW Fast, you can:

• Launch SAP Cloud ERP quickly
• Gain enterprise-grade Finance and Supply Chain capabilities immediately
• Reduce disruption and implementation risk
• Expand into advanced SAP Business Suite capabilities as you grow

This is an ERP built for how midsize companies actually scale.

Getting Started with SAP GROW Fast 

Choosing the right partner is critical.

Navigator Business Solutions helps midsize manufacturers and distributors cut through the confusion, deploy SAP Cloud ERP faster, and scale confidently with SAP GROW Fast.

Talk with an SAP Cloud ERP expert to see if SAP GROW Fast is the right fit for your business.