Enterprise resource planning (ERP) software for medium businesses—or businesses of any size—can play a major role wherever they’re used, and Customer Relationship Management (CRM) is no exception.
Today, we will be jumping into the role ERP plays in CRM systems and how it can lead to tremendous improvements in the long term. To get an even deeper look, we recommend learning about ERP software for laboratory management.
The Importance of ERP and CRM
When a company attempts to create a digital transformation for all of their procedures, they will typically aim to get a high level of efficiency and visibility. All of this can be made possible by learning what SAP Business ByDesign is. However, making investments in ERP solutions is essential, and the same is true for CRM.
1. The Importance of ERP
The main priority of ERP software is to simplify and centralize the business processes. This can include the history of orders, planning, and scheduling, while also taking into consideration workflows. All of this is driven by data.
When an enterprise utilizes ERP software efficiently, it can gain an easier way to manage critical parts of the business.
2. The Importance of CRM
CRM, however, can help manage customer data, purchases, and contact information, all of which can be implemented throughout sales or marketing teams.
In fact, any enterprise that utilizes CRM can gain better insights into their customer base so they can make more informed decisions. The companies can also be more efficient in regard to data management and building relationships that lead to higher sales.
3. Integrating ERP With CRM
With a CRM that handles the customer interaction portion of the front end of the business processes and an ERP system managing the overall business processes, it is important for these two to be integrated. This includes integrating purchase history, shipping, billing data, and other financial information which can then be seen throughout the entire supply chain.
4. The Future With ERP and CRM
By integrating ERP and CRM into businesses, there are numerous benefits that can be gained by any business.
Enterprises will gain a more complete view of their customers, as they will have data surrounding the sales, support, and marketing–all of which can be used to make more efficient decisions in regards to the maintenance and expansion of the relationships the business has with its clients.
Additionally, through the combination of ERP and CRM platforms, there will be far less duplicate data, which can improve future data-driven decisions.
Creating a Successful Strategy
Every single enterprise has unique requirements. However, the common trait across all of them is the need for a platform that can support integration needs in the present and the future. A central and unified platform that can support any integration pattern is essential, and ERP can help.