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[Interview] How SMBs are Engaging with ERP Today

We talk with Ralph Hess, ERP veteran and vice president of sales for Navigator Business Solutions.

Interview by Peter Kowalke

Enterprise resource planning software once belonged predominantly to large business and a handful of smaller firms that were willing to invest the time and money in these hulking systems.

Times have changed quite a bit thanks to the cloud, however; with the rise of cloud-based solutions, businesses of all sizes can now roll out an ERP solution and take advantage of advanced resource management that previously was reserved for much larger firms.

To get a sense for the change, and how SMBs (Small and Mid-sized Businesses) are engaging with ERP systems today, we sat down with Ralph Hess, the vice president of global sales for Navigator Business Solutions and a 30-year ERP industry veteran.

ERP has been slow to the cloud. Where are we in that journey right now?

Cloud adoption is a multi-stage process where there’s the early adopters, there’s the moment it goes mainstream, and then there’s the late adopters. I think we're now in the mainstream phase of cloud ERP adoption.

Early on, in 2013-16, businesses were willing to accept imperfect solutions. Maybe it didn’t do exactly what they wanted, but it was cloud, it was quick, it was easy to deploy, and it was cost-effective. So it was good enough.

Now businesses are looking for the deeper functionality. Since 2016, they are compromising less. They want deeper functionality in the solutions and it being on the cloud. Because there now is a much more competitive marketplace.

What specifically are SMBs looking for today in a cloud ERP?

One of the major pain points that cloud solutions such as SAP Business ByDesign solve today is support for omni-channel site operations.

Businesses are all struggling in some way with how to service multiple channels. How do I have inventory availability for Amazon, for Ebay, for Target, for Wal-Mart at the same time? Those are the types of things that they have to do in today's marketplace because it's so competitive, and ecommerce has really changed the rules. Cloud-based ERP does a much better job at multi-channel due to its inherent connectivity.

We’ve also enhanced SAP Business ByDesign with some of our own intellectual property, iConnect, to further address this omni-channel pain point. Our iConnect middleware allows us to have out-of-the-box integrations with top tier third-party solutions such as Shopify, Magento, Woocommerce and Amazon.

What that really does is deliver on the promise of the cloud: easy integration with best of breed back to your digital core.

It sounds like Navigator is taking a configuration approach instead of having a business rely on customization.

Historically, ERP was very customized for specific industries and businesses. But the cloud model doesn’t encourage that. So we’ve developed prepackaged industry solutions that are configured for meeting the needs of specific industry verticals with a common digital core built around overall best practices.

The model of what we're doing with consumer products, we're also doing with life sciences in the pharma and medical device environments.

With life sciences, for instance, there are companies coming out of clinical trials and running QuickBooks, PeachTree, or spreadsheets and they need to take the next step by putting in a real ERP solution. With our prepackaged SAP Business ByDesign solution for pharmaceutical companies, they’re getting a product that is FDA validation ready, which is important. With ByDesign plus some of the add-on product enhancements that we add, we provide a ready-to-validate platform for those young life sciences companies that are ready to go big.

Where do SMBs typically struggle with cloud ERP today?

I think once they're up and running, people tend to be very happy with the cloud-based system because the solution improves their ability to operate more efficiently, be more collaborative with their customers, and be more responsive.

The struggle is during the implementation, and the struggle is real. It has to do with the fact that everybody in the world has at least an eight-hour-a-day job.

Even if we’re an implementation partner, it's not our project: It's the customer's project. They need to take ownership of it. They need to go into a project being better organized, understanding all their business processes, and having a clear statement of goal and objective for the project.

That sounds like the ERP evaluation workbook I recently helped Navigator write.

Exactly. What’s in that workbook is what SMBs need the most when it comes to ERP implementation.

I also understand that change management is a huge issue for SMBs rolling out a new ERP system.

There’s a trend toward standardized business processes. Change management is needed because businesses are moving from solutions that were tailored to their needs to processes that are best for their business. Rita in accounts payable was bitching that it was taking so long to enter invoices, so Johnny in IT went in and took 15 fields off her screen and changed her sequence of keystrokes so it works great for her.

Do you know what happens when we tell Rita she must now use the solution out of the box? Oh my goodness. By the way, Rita is 63 years old and she isn’t changing because she's only got two years left before she retires.

Then there's the other blockers to change: We've done things this way and that's what makes us special in the market and why we've been successful. Now you're telling me I can't do it that way anymore?

Those are the real ones where you need professional change management because the custom businesses processes in their ERP solution usually aren’t why the firm is successful.

Is the need for customization more perception than reality?

I think it is much more perception than reality, yes. It is a disconnect between leadership in the company and the ERP evaluation process. Unbeknownst to the CEO, the IT guy who is leading the evaluation has already taken into account the fact that this is the way the company does business, but the CEO is hearing from Rita in accounts payable who is saying that the new system without customization will screw everything up.

We see this desire for customization with about 25 percent of the implementations we support. But only about 10 percent of those instances require actual customization to the system because there is a special circumstance that demands it.

Thanks for taking the time to talk with us, Ralph.

My pleasure!

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