Navigator Blog

Consumer products firms selling direct-to-consumers used to be an innovation worth noting. But now it is quickly becoming table stakes as social media becomes a dominant sales...

The advent of the direct-to-consumer (DTC) business model meant that companies no longer needed to rely on third-party retailers or platforms. DTC has many benefits, chief among...

As the retail landscape becomes increasingly digitized, many manufacturers have found ways to sell directly to their consumers, negating the need for distributors. As a result,...

A growing number of distributors are expanding their reach beyond the business-to-business (B2B) approach with the addition of direct to consumer (DTC) channels. Selling directly...