Navigator Blog

Influencers, online comparison shopping, and Amazon have dramatically altered the landscape for consumer packaged goods businesses in recent years. Then the pandemic came along,...

The advent of the direct-to-consumer (DTC) business model meant that companies no longer needed to rely on third-party retailers or platforms. DTC has many benefits, chief among...

The past couple of decades have seen massive transformations in the retail industry—from purely brick-and-mortar stores to online shopping, to dynamic and innovative customer...

It has been a “messy” couple of years for consumer packaged goods (CPG) firms.First supply chains were disrupted by the trade war between the U.S. and China, then Covid-19 came...

A unicorn startup, a company with a valuation over $1 billion, is a rare beast. According to a September 2021 report by CB Insights, there are only around 800 in the wild. Any...

Consumer packaged goods (CPG) is a dynamic space that is changing rapidly due to better-informed consumers and new global market opportunities. These changes make fo exciting...

In an increasingly competitive market, demand-driven supply network optimization can imbue your consumer packaged goods (CPG) company with the predictive power to succeed.