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Influencers, online comparison shopping, and Amazon have dramatically altered the landscape for consumer packaged goods businesses in recent years. Then the pandemic came along,...
The advent of the direct-to-consumer (DTC) business model meant that companies no longer needed to rely on third-party retailers or platforms. DTC has many benefits, chief among...
The past couple of decades have seen massive transformations in the retail industry—from purely brick-and-mortar stores to online shopping, to dynamic and innovative customer...
It has been a “messy” couple of years for consumer packaged goods (CPG) firms.First supply chains were disrupted by the trade war between the U.S. and China, then Covid-19 came...
A unicorn startup, a company with a valuation over $1 billion, is a rare beast. According to a September 2021 report by CB Insights, there are only around 800 in the wild. Any...
Consumer packaged goods (CPG) is a dynamic space that is changing rapidly due to better-informed consumers and new global market opportunities. These changes make fo exciting...
In an increasingly competitive market, demand-driven supply network optimization can imbue your consumer packaged goods (CPG) company with the predictive power to succeed.