Navigator Blog

Talking about the weather used to be a throwaway conversation. But for many consumers, changing weather conditions has become an important part of a larger conversation about...

There was a moment, between 2018 and 2021, when it seemed like the future of business was largely direct-to-consumer sales (DTC). Eyeglasses firm Warby Parker was crushing it,...

You’re living in a multi-channel world. You probably know about the omnichannel approach to sales. But are you up to speed on the channel-less selling methodology?At first, there...

When consumer products companies are asked about their most important priority for reducing risk, supply chain fragility is mentioned first.A recent poll conducted by SAP found...

Being a consumer products company is not easy today. From changing consumer patterns tomarket uncertainty and volatility, brands are rethinking how to continue revenue growth and...

Consumer products firms selling direct-to-consumers used to be an innovation worth noting. But now it is quickly becoming table stakes as social media becomes a dominant sales...

What do Coca-Cola drinks, Skull Candy headphones, Rothy’s shoes, uni-ball pens and Harry’s shaving supplies all have in common? The companies behind these products all rely on ERP...

Commerce anywhere refers to a business strategy that allows customers to make purchases seamlessly across any channel. This means they can buy from a physical store, a website, a...

Are you an Executive of a Consumer Products (CPG) company trying to navigate a Digital Transformation while experiencing explosive growth?

Inventory management and stock control are essential for business success, especially if you’re in the consumer-packaged goods (CPG) industry. So, investing in the right stock...

The number of moving parts and variables within CPG manufacturing command accurate, real-time oversight, with issues such as poor supply chain management and a lack of inventory...

It’s no secret that the consumer products industry has rapidly morphed, especially due to the advancement of the e-commerce industry. Many consumers can get the products they need...

Influencers, online comparison shopping, and Amazon have dramatically altered the landscape for consumer packaged goods businesses in recent years. Then the pandemic came along,...

The advent of the direct-to-consumer (DTC) business model meant that companies no longer needed to rely on third-party retailers or platforms. DTC has many benefits, chief among...

The past couple of decades have seen massive transformations in the retail industry—from purely brick-and-mortar stores to online shopping, to dynamic and innovative customer...

It has been a “messy” couple of years for consumer packaged goods (CPG) firms.First supply chains were disrupted by the trade war between the U.S. and China, then Covid-19 came...

A unicorn startup, a company with a valuation over $1 billion, is a rare beast. According to a September 2021 report by CB Insights, there are only around 800 in the wild. Any...

Consumer packaged goods (CPG) is a dynamic space that is changing rapidly due to better-informed consumers and new global market opportunities. These changes make fo exciting...

In an increasingly competitive market, demand-driven supply network optimization can imbue your consumer packaged goods (CPG) company with the predictive power to succeed.