Navigator Blog

There was a moment, between 2018 and 2021, when it seemed like the future of business was largely direct-to-consumer sales (DTC). Eyeglasses firm Warby Parker was crushing it,...

You’re living in a multi-channel world. You probably know about the omnichannel approach to sales. But are you up to speed on the channel-less selling methodology?At first, there...

Consumer shopping patterns are quietly undergoing a dramatic shift as spending has moved from brick-and-mortar retail stores to online webstore purchases, to social selling on...

As a man of the Millennial generation, I rarely visit brick-and-mortar retail stores. But there I was at a shoe store in New York City because Nike was letting me design a custom...

Commerce anywhere refers to a business strategy that allows customers to make purchases seamlessly across any channel. This means they can buy from a physical store, a website, a...

The past couple of decades have seen massive transformations in the retail industry—from purely brick-and-mortar stores to online shopping, to dynamic and innovative customer...