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As a man of the Millennial generation, I rarely visit brick-and-mortar retail stores. But there I was at a shoe store in New York City because Nike was letting me design a custom...
Commerce Everywhere refers to a business strategy that allows customers to make purchases seamlessly across any channel. This means they can buy from a physical store, a website,...
The past couple of decades have seen massive transformations in the retail industry—from purely brick-and-mortar stores to online shopping, to dynamic and innovative customer...