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Consumer shopping patterns are quietly undergoing a dramatic shift as spending has moved from brick-and-mortar retail stores to online webstore purchases, to social selling on...
As a man of the Millennial generation, I rarely visit brick-and-mortar retail stores. But there I was at a shoe store in New York City because Nike was letting me design a custom...
Commerce anywhere refers to a business strategy that allows customers to make purchases seamlessly across any channel. This means they can buy from a physical store, a website, a...
The past couple of decades have seen massive transformations in the retail industry—from purely brick-and-mortar stores to online shopping, to dynamic and innovative customer...